Bella Hadid is back in front of the lens — and once again, she’s setting the tone.
In a new Instagram carousel posted Wednesday, the 28-year-old model previewed what appears to be the next chapter of her beauty and wellness line, Orebella. The photos show Hadid in a white silk dress cut low in the front, layered under an open trench coat and finished with a pearl necklace and jeweled pendant. Sunglasses, of course, sealed the look.
In other shots, she’s seen applying lip liner in a mirrorless moment — using her phone’s front camera while wrapped in a plush white coat. Her hair pulled into a clean bun, earrings simple and heart-shaped, the vibe is part backstage, part campaign — precise and effortless.
The caption: “oh baby -this was fun! ….I love launches!… and we’re launching something extra special …so so very soon… @orebella.”
The fragrance brand, which Hadid launched in 2024, has leaned hard into its nature-meets-personal-growth narrative. She’s described the line as a reflection of her own evolution — scent as ritual, branding as biography.
Fan reactions in the comments came fast: praise for the look, excitement for the drop. Orebella has built its own niche already, and Hadid’s curated approach — all polish, no filler — is keeping it on track.
No official release date yet, but the messaging is clear: something’s coming, and Hadid knows exactly how to build the heat.
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Last modified: August 7, 2025
