Former adult film actress turned evangelist Brittni De La Mora has publicly criticised Georgia-based Action Church after the ministry promoted its Easter service using a Playboy-inspired bunny logo alongside the slogan “Get some Action.”
The campaign quickly drew attention online, blurring the line between pop culture marketing and religious messaging — a strategy increasingly common among modern megachurches attempting to capture younger audiences.
Action Church describes itself as a community uninterested in religious formalities, stating on its website that it “couldn’t care less about religion or traditions,” instead focusing on putting God first while welcoming people regardless of background, status, or sexual identity. The church says its name reflects a mission rooted in visible impact rather than traditional doctrine.
The ministry is led by founding pastor Gary Lamb, known to congregants as “Pastor G,” whose approach is promoted as direct, unfiltered preaching aimed at stripping faith of performance and pretence.
De La Mora, once among the most recognisable figures in adult entertainment, left the industry in 2012 following a religious conversion. She now travels internationally with her husband Richard, sharing her testimony and advocating a return to what she describes as biblical truth rather than cultural adaptation.
Responding to the Easter promotion on social media, De La Mora argued that attempts to make Christianity appear trendy miss the point entirely.
“When I left the adult film industry, it wasn’t because a church tried to be culturally relevant,” she wrote. “It was because I encountered the truth of God’s Word.”
She cited passages from the Book of Revelation that she says forced her to confront her lifestyle at the time, adding that scripture — not branding — ultimately led to her faith.
Referencing John 8:32, De La Mora concluded, “You will know the truth, and the truth will set you free.”
The controversy highlights a familiar tension inside modern Christianity: whether faith should challenge culture or learn to market itself within it. For some believers, the Easter message remains sacred territory — not a place for bunny logos borrowed from the world they claim to stand apart from.
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Last modified: April 13, 2026
