Hailey Bieber has never been one to hide from the camera. For her latest Rhode Skincare campaign, the 28-year-old model stripped down to a black bra and matching thong in a bedroom set that blurred the line between commercial and confession.
The series, shared to Instagram on Tuesday, shows Bieber reaching for clothes on a rack — back to the camera, skin catching the light — before turning to face the lens beside a Rhode tote bag and a pair of heavy diamond studs.
In another shot, she’s stretched out on a bed of white sheets, removing the brand’s new Peptide Eye Prep patches — a product dropping Thursday — her hair undone in soft waves, her skin glowing in that trademark “dewy” Rhode finish.
Bieber, now a mother of one, kept the caption minimal, tagging the brand’s handle. The images do the talking — polished, sensual, and unmistakably Rhode: skincare as soft power.
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Last modified: October 8, 2025
