At 52, Heidi Klum still knows how to make a splash — and she’s doing it with a bikini, a green float, and a kiwi smoothie that now bears her name.
The former Victoria’s Secret fixture was seen lounging in a cobalt blue two-piece, posted up poolside with a branded Erewhon drink in one hand and the sun on her skin. A kiwi-shaped necklace hung around her neck, driving the theme home. Smoothie, swimsuit, synergy.
“Yummy 🥝,” she wrote on Instagram, plugging her new collaboration: the Klum-inator. A green blend of kiwi, matcha, coconut milk, and enough organic fruit to satisfy L.A.’s wellness elite.
Klum also dropped a clip of herself in a skintight white dress, whipping up the smoothie from scratch. High-risk move, low-cut neckline. It’s promo as performance, and Klum plays the role with zero hesitation.
The German model-turned-mogul isn’t exactly reinventing herself — she doesn’t have to. She’s doubled down on what works: bikinis, birthday shoots, and curated glimpses of married life with husband Tom Kaulitz, 35. Whether she’s watering plants in gold swimwear or making out at sunset in a red two-piece, Klum is selling the fantasy — and lately, the drink that comes with it.
The smoothie’s available now at Erewhon, for those willing to drop twenty bucks on the promise of radiant skin and supermodel glow. As for Klum, she’s proof the formula still works: show skin, build a brand, and never waste a marketing opportunity — even if it’s just another afternoon in paradise.
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Last modified: July 23, 2025
