Justin Bieber has dropped SWAG II, a follow-up to his July release, with much of the album dedicated to his wife, Hailey Bieber.
On the record’s opener “I Do,” the 31-year-old revisits their 2018 wedding and 2024 vow renewal. “I do / I mean it when I say that I do / Nobody gets to touch you / You’ll always be the one that I choose,” he sings, before adding, “Never loved you more than I do right now.”
Hailey, 28, boosted the release on Instagram, sharing clips and calling the track “Bad Honey” her “s–ttttt.”
The album continues the theme with “Better Man,” where Bieber credits his wife for grounding him, and “Love Song,” where he promises to write a ballad she “can’t stop singing.” On “I Think You’re Special,” he declares, “Ain’t no other love like this / It’s the reason you exist.”
Their one-year-old son Jack also gets a nod in “Mother in You,” with Bieber noting he’s inherited Hailey’s “grace.” The vulnerability runs through to “Don’t Wanna,” a track where Bieber admits, “I don’t wanna mess this up” before reassuring, “I know we’re gonna make it out.”
The release was announced Thursday with Instagram photos of bright-pink billboards and the caption: “swag II tonight at midnight.” The timing lined up with Hailey’s Rhode beauty brand launching in Sephora the same day.
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Last modified: September 8, 2025
