Kate Moss doesn’t chase relevance—she is relevance. Thirty years on, she’s still the one the camera wants, the one the culture needs. For Saint Laurent’s Fall 2025 pre-collection, creative director Anthony Vaccarello handed her the keys and let her run wild through Los Angeles. The result is “Velvet Heat,” a campaign that leans hard into the stripped-down glamour and messy elegance Moss has made her trademark.
She’s joined by Chloë Sevigny—cult icon, downtown survivor, and one of the few who can match Moss’s energy frame for frame. Together, the two carve out a story in fragments. We see Moss cruising down Sunset in a convertible, wrapped in fur, black sunglasses on, little else. Then she’s poolside with Sevigny, both of them in black swimwear and gold—looking less like models and more like conspirators. It’s part Hollywood Hills fantasy, part lesbian noir fever dream.
Mert Alas, a longtime Moss collaborator, shot the whole thing. The tone is raw, deliberate, and anti-gloss. One of the campaign’s strongest images finds Moss and Sevigny on the beach, wrapped in a shared men’s overcoat, barefaced, windblown, letting the silence say the rest. There’s no obvious narrative. No prepackaged emotion. Just presence. It’s the kind of visual ambiguity fashion rarely allows anymore.
But this is Saint Laurent, and this is Kate Moss—night always follows. In one scene, she’s slipping into a mustard silk dress, strappy and near-liquid, paired with a blue satin sandal and a burgundy quilted bag. The color palette is off-kilter, a little reckless, exactly the point. Frankie Rayder joins in later—another veteran, another name that still matters—styled in sharp tailoring. Moss trades silk for leather, adds a ruffled skirt that’s already been worn by her daughter Lila and K-pop’s Rosé. It’s not nostalgia. It’s continuity.
There’s no pitch being made here, no false attempt at timelessness. Just Moss and Sevigny moving through a day and night in L.A., friends with nothing to prove. “A pool. A drive. A house. A party,” reads the press note. “Real moments—nothing staged.” That’s the myth and the truth of it. Kate Moss remains the axis, steady and unflinching, even as the world spins.
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Last modified: July 30, 2025
