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Khloé Kardashian, Rebranded: The Rise of Kris 2.0 in Sequins and Cologne

If you blinked, you might’ve missed it. But for those paying attention — and let’s face it, we always are when it comes to the Kardashians — Khloé has officially entered her Kris Jenner era. The resemblance isn’t subtle. It’s not a passing shadow or a clever angle. It’s straight-up doppelgänger territory now. And she’s not running from it — she’s floating on it.

The 40-year-old reality heiress turned fragrance mogul showed up to the German Perfume Awards wrapped in a purple sequin halter dress that looked like it was designed by Studio 54 and blessed by a glam squad with no sense of restraint. She was there to accept an award for her new scent, XO Khloé, but the headlines weren’t about the perfume. They were about the fact that she’s slowly, stylishly morphing into her mother.

And the internet took notice. Fans swarmed her Instagram like perfume on pulse points, leaving comments like, “That 3rd pic is the most I’ve seen you look identical to Kris,” with others chiming in like it was gospel. Khloé, never one to shy away from the fanfare, called it “a compliment.” You could practically hear Kris cackling into her glass of 200-dollar Napa cab.

Speaking of Momager Supreme — Jenner herself popped into the comments like a proud stage mother from central casting: “I’m SCREAMING!!!!! I’m so proud my beautiful girl!!!!!” You almost expect her to start collecting a 10% cut of Khloé’s fragrance line just for genetics alone.

But this isn’t a fluke. This is the continuation of a trend. Back in December, the two showed up to Kim’s SKIMS holiday party in matching KHY dresses — tailored, thigh-high-booted, and straight out of the Kardashian cloning lab. One in black, one in warm white. It was equal parts hilarious and haunting. Two matriarchs, one dynasty, zero apologies.

Khloé even leaned into the chaos on Instagram, lip-syncing to a classic KUWTK clip where Kourtney whines about Kris copying her style. Kris, as ever, didn’t miss a beat: “OK, well I can’t return those.” Timing. Delivery. Jenner-level comedy. These women aren’t just playing dress-up — they’re running a multimedia empire built on inside jokes and outside beauty enhancements.

But here’s the real takeaway: Khloé isn’t in the middle of some awkward identity crisis. She’s in her “prime era,” as one fan dubbed it. This isn’t regression, it’s ascension — into full-fledged Kardashian matriarch-in-waiting. Kris may have built the house, but Khloé’s starting to redecorate.

From sequined gowns in Düsseldorf to accidental twin moments in Calabasas, the writing’s on the wall — and probably in cursive font. Khloé isn’t just her mother’s daughter anymore. She’s the legacy reimagined. Fragrant, fierce, and fully aware that the world is still watching.

Last modified: May 12, 2025

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