Kim Kardashian’s latest power play — a collaboration between Skims and Nike — made its debut Wednesday morning on the steps of the New York Public Library. Branded Bodies at Work, the live presentation doubled as both performance and product reveal, announcing the September 26 launch of NikeSkims.
Khloé Kardashian and Kris Jenner joined Kim at the event, dressed in matching black pieces from the new line. The three sat front row in stark directors’ chairs, an orchestrated tableau of family unity and branding precision.
Kim wore a long-sleeve V-neck crop top with high-waisted leggings and an oversized puffer; Khloé went with a mock-neck short sleeve and leggings; Kris chose a fitted hoodie with nylon joggers. All three finished with oversized dark sunglasses — uniform, calculated, unmistakable.
The show was open to the city. Music poured across Midtown while models in coordinated brown sets — shorts, leggings, sports bras — lined the library steps in military formation. Their synchronized moves blurred the line between warm-up drill and advertising campaign, a choreography echoing NikeSkims’ roster of athlete ambassadors: Serena Williams, Sha’Carri Richardson, Jordan Chiles, and Chloe Kim.
NikeSkims arrives Friday, September 26, at 7 a.m. PT on Skims.com and at select Nike and Skims stores. The line spans 58 silhouettes in sizes XXS through 4X, with prices running $38 to $148.
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Last modified: September 25, 2025
