L’Oréal has tapped American OnlyFans creator Ari Kytsya as a new face for Urban Decay, its edgy cosmetics label best known for names like Naked eyeshadows, Perversion eyeliners, and All Nighter setting sprays.
Kytsya, who openly describes herself as a porn performer, appears in a TikTok for the brand’s “Battle the Bland” campaign — a clip that’s pulled nearly 19 million views. In it, she rails against “out of control” censorship and pitches “uncensored makeup” built to last “on stage, on camera, and yes, on mattresses.”
The 28-year-old produces some makeup and lifestyle tutorials, but her core audience knows her for explicit content on OnlyFans, where she sells adult videos and photos to paying subscribers. She also uses her 4.6 million TikTok following to discuss the economics of sex work, telling viewers that going “full out” on OnlyFans can bankroll real estate investments, Airbnbs, and other ventures.
Kytsya doesn’t shy away from the risks, warning young women — especially those just turning 18 — not to rush into adult work. She advises regular STD testing and urges potential creators to think carefully before committing.
Urban Decay, bought by L’Oréal in 2012, has built a brand on provocative, high-impact marketing. Kytsya’s inclusion as an ambassador signals the company’s willingness to lean into controversy in exchange for reach — especially with its youth-heavy following of over 10 million on Instagram.
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Last modified: August 20, 2025
