The Los Angeles Chargers knocked off the Kansas City Chiefs in a 27–21 victory, but it wasn’t the playbook dominating post-game chatter—it was Madison Beer.
The 25-year-old pop star, rumored to be dating Chargers quarterback Justin Herbert, was spotted at the game. Within minutes, fans began crediting her with the win, anointing her the team’s “good luck charm.”
Herbert threw for over 250 yards with two touchdowns, one of his sharper outings in a season that’s been under scrutiny. Online, the performance quickly became branded as the “Madison Beer Effect.” Tweets read like a fan chorus: “Herbert’s throwing missiles because Madison’s in the building” and “Welcome to the Madison Beer era.”
Neither Herbert nor Beer has confirmed a relationship. Still, speculation began earlier this summer when Herbert was seen on the set of one of Beer’s shoots and later spotted with her in Los Angeles. Since then, the pairing has become gossip fuel for both NFL and pop culture audiences.
For now, the “effect” lives entirely on social media—a fan-driven myth that links the presence of a rising pop star to the quarterback’s best game of the season. Whether it’s coincidence or chemistry, Chargers fans seem happy to run with it.
Celebrity Dating Hot Chicks Music News Sports
Last modified: September 8, 2025
