Jeffree Star has turned casual mornings into a small fortune. The makeup mogul revealed on the Cancelled podcast that hosting a single TikTok live can earn him $50,000—simply by chatting with fans, offering Q&As, and selling his cosmetics. He does this four to five times a week.
“I’ll make bacon in the morning and make $50,000,” Jeffree said. “Some days I don’t sell a thing. I’ll just be in my bathrobe, slippers, in the kitchen, hanging out, answering questions.”
On other days, the cash rolls in by promoting discounts on his own brand, which dominates its niche. “It’s a niche market but it’s massive,” he added. “We’re the No. 1 or 2 beauty store.”
Jeffree’s routine proves the power of influencer commerce: a mix of personality, accessibility, and product savvy can turn even the simplest livestream into serious income.
Influencers News Social Media TikTok
Last modified: December 4, 2025
