North West is continuing to shape her own visual identity online. The 12-year-old appeared on TikTok this week with bleached eyebrows, a new look revealed in a series of short videos posted to the account she shares with her mother, Kim Kardashian.
The posts follow North’s blue hair transformation earlier this summer. In several clips, she lip-syncs directly to camera; in another, she appears alongside Kardashian as the two show coordinated outfits, with North’s dyed hair and lightened brows clearly visible.
North is the eldest of four children shared by Kardashian and her former husband, Kanye West, who now goes by Ye. Since turning 12 in June, she has increasingly appeared in public-facing moments, often drawing attention for fashion choices that lean toward the dramatic, including a goth-inspired look worn during a recent trip to Italy with her mother.
Last month, North also made her first appearance in a Skims campaign in five years, modeling a sweatsuit created in collaboration with Cactus Plant Flea Market. Kardashian described the moment as personal, noting that her daughter brought “so much personality” to the pieces, according to a Skims press release.
North previously appeared in a 2020 Skims campaign alongside Kardashian and her younger sister, Chicago. As her visibility grows, Kardashian has publicly acknowledged the complexities of managing her daughter’s early career. On an episode of The Kardashians, she described herself as conflicted, emphasizing the importance of balance between work opportunities and a normal childhood.
“I just really want to make sure everything’s well balanced,” Kardashian said. “Enough work, enough fun — just balance.”
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Last modified: December 18, 2025
