Rosalía has stripped it back for Calvin Klein, headlining the brand’s Fall 2025 underwear campaign and cementing herself in the label’s long-running pantheon of cultural icons. The Grammy-winning Spanish artist steps into the spotlight with a series of sharp, minimal, and surreal portraits that have already ignited fashion chatter.
The shoot, lensed by Carlijn Jacobs, puts Rosalía in Calvin Klein’s new Icon Cotton Modal and Heritage Cotton lines. She shifts from classic black sets with tights and heels to a more provocative scene draped with an albino Burmese python. Another shot casts her in a martini-glass structure under searing spotlights—Calvin Klein’s signature mix of pared-down sex appeal and dreamlike spectacle.
For Rosalía, it’s a long-anticipated career move. “Honestly, it’s something I’ve always wanted to do… The campaigns from CK are ICONIC,” she told People. In a separate statement, she called the partnership a “full circle moment,” noting that Calvin Klein underwear has been a staple in her own wardrobe for years.
The campaign also places her in notable company. Calvin Klein has long been a proving ground for stars, from Kate Moss to Mark Wahlberg to her rumored ex, Jeremy Allen White, whose 2024 campaign went viral. Rosalía now carries that same torch.
Beyond fashion, the singer is building momentum elsewhere. She’s teased a musical return since 2022’s Motomami shook the pop landscape, with industry talk pointing toward a 2025 album and possible world tour. Her acting debut is also locked: a role in the upcoming third season of HBO’s Euphoria.
With Calvin Klein on her résumé and a new era of music on the horizon, Rosalía is setting herself up not just for another cultural moment—but a full takeover.
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Last modified: September 10, 2025
