Gymshark has signed Megan Thee Stallion to a multi-year deal, marking the fitness brand’s first celebrity partnership as it looks to take its name to an even bigger global audience.
The collaboration launched on October 13 with Megan Does Gym, a new campaign built around the rapper’s own approach to training. Pilates, HIIT and weightlifting all feature, bringing her “Hot Girl Coach” persona into Gymshark’s wider “We Do Gym” platform.
For a brand that started in a Birmingham garage and now sells to customers in more than 200 countries, bringing in one of hip-hop’s biggest names marks a significant step. Megan will join Gymshark’s global athlete programme, which already includes elite competitors, coaches and creators using their platforms to encourage people to get training.
“Fitness has become such an important part of my life, so I’m really excited to partner with Gymshark,” Megan said. She also described exercise as a way to support physical and mental health, build confidence and practise self-love, encouraging people to find routines that work for them and stick with them.
Gymshark’s chief commercial officer, Carly Natalizia, said the partnership reflects the brand’s long-standing focus on strong women, both physically and mentally. She pointed to Megan’s unapologetic personality and her commitment to training as reasons she was a natural fit.
The deal puts Gymshark alongside a growing list of fitness and sportswear brands using celebrity partnerships to reach audiences beyond the gym. Megan brings a substantial music following and an established public persona to the campaign, while Gymshark gets a high-profile face for its message about strength, confidence and consistency.
It’s a new move for the British fitness label, with Megan Thee Stallion taking its gym-first philosophy to a much wider stage.
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Last modified: October 19, 2026
