Meghan Markle is back in the game, and this time, she’s flipping the script on her lifestyle empire. Just weeks before her Netflix series With Love, Meghan finally drops, the Duchess of Sussex has rebranded her venture—bidding farewell to American Riviera Orchard and unveiling its successor, As Ever. The announcement, naturally, came via Instagram, because where else does modern royalty make decrees?
The Big Reveal: A Sunlit California Soft Launch
In a video straight out of the Montecito influencer handbook, Meghan, 43, strolled through her meticulously curated garden, clad in a white linen shirt and blue jeans—casual, yet effortlessly polished. As Prince Harry made a blink-and-you-miss-it cameo, his voice echoing, “It’s recording,” Meghan smiled into the camera: “The cat’s out of the bag. I’m shocked we kept this a secret for so long.”
Subtlety? Not on the menu.
The timing is no accident—this rebrand lands just two weeks before With Love, Meghan finally debuts after a wildfire-induced delay. The show, initially slated for January, is now set to launch alongside the rollout of As Ever, which, in a twist no one saw coming, is now in bed with Netflix as a business partner.
Why the Rebrand?
Last year, Meghan rolled out American Riviera Orchard—a name that, according to her, felt like a perfect fit for Santa Barbara’s luxury aesthetic. Turns out, that label was a little too geographically boxed in. Enter As Ever, a name the Duchess insists carries more weight: “It essentially means as it’s always been, and if you’ve followed me since 2014 with The Tig, you know I’ve always loved cooking, crafting, and gardening.”
Translation: The brand pivot is about legacy, nostalgia, and—let’s be honest—keeping the Markle machine rolling.
The Takeaway
Meghan’s latest move is a classic case of reinvention, wrapped in the aesthetic of authenticity. It’s a calculated refresh just before her show drops, a strategic pivot meant to signal something new, while remaining deeply familiar. One thing’s for sure—the Duchess isn’t done building her empire, and if As Ever sticks, it might just be the latest chapter in the Markle brand saga.
Celebrity Netflix News Television
Last modified: February 19, 2025
