Apple Martin’s transition from celebrity offspring to fashion industry contender is moving quickly. Fresh off her graduation from Vanderbilt University, the 21-year-old has secured a major campaign as the newest face of Chloé — a brand long intertwined with her family history.
The campaign leans into Chloé’s signature language: soft summer florals, relaxed tailoring, and sunlit minimalism. Martin appears bronzed and effortless, photographed lounging on sand in airy eyelet pieces and swimwear that quietly echoes the bohemian identity the house has refined for decades.
Martin announced the collaboration on Instagram, calling the opportunity a “dream come true” while thanking creative director Chemena Kamali and the wider team behind the shoot. Among the first to respond was her mother, Gwyneth Paltrow, whose approving comment signaled more than maternal pride — it reinforced a generational connection between the actress and the brand.
That relationship runs deep. During Stella McCartney’s tenure at Chloé, Paltrow famously wore the label to the New York premiere of The Talented Mr. Ripley in 1999, establishing an early red-carpet association. Two decades later, she returned to the Met Gala in a pale yellow design created during Natacha Ramsay-Levi’s era at the house — a look she has since ranked among her personal favorites.
For Martin, the Chloé campaign arrives as part of a rapid ascent. She has already appeared in editorials and projects for Vogue, GapStudio, and Self-Portrait, positioning herself less as a novelty casting and more as a developing presence within contemporary fashion.
The industry has always welcomed legacy names, but longevity depends on more than lineage. With a major luxury campaign immediately following graduation, Apple Martin enters the modeling world not as a curiosity, but as a calculated next chapter — familiar face, new narrative.
Last modified: May 15, 2026
