There’s a new fracture line running through the influencer economy, and this time it’s not subtle. Alix Earle and Alex Cooper—two of the most recognisable names in digital media—are now openly circling each other in a dispute that started quietly and has since moved into full public view.
It escalated on Monday, April 13, when Cooper posted a TikTok addressing what she described as “passive aggressive” behavior from Earle following Earle’s departure from Cooper’s Unwell Network. In the video, Cooper said there was no non-disclosure agreement preventing Earle from speaking and challenged her directly to stop hinting and start stating her case plainly.
“Stop hiding behind other people and just say it yourself,” Cooper said, tagging Earle in the post and pressing the point that nothing was legally restricting her from speaking out.
Within hours, Earle responded in the same arena where the dispute has been playing out from the start: the comments section and repost cycle of TikTok. She replied under Cooper’s video with a brief acknowledgment—“Okay on it!!”—and reshared the clip to her own profile, a move that only sharpened Cooper’s criticism.
Cooper doubled down in her original post, framing the reposts, likes, and indirect engagement as deliberate signaling rather than clarity. The subtext was clear: if there’s a disagreement, say it directly.
The tension didn’t begin here. Days earlier, Earle had reposted content from another creator criticising Cooper’s podcasting empire and questioning the ethics behind aspects of Call Her Daddy. That clip referred to Cooper in harsh terms, further widening the gap between public perception and private dealings.
The professional backdrop matters. Earle’s Hot Mess podcast was dropped from the Unwell Network in February 2025, shortly before speculation began circulating about friction between the two. Her absence from a high-profile Unwell Super Bowl event in New Orleans only intensified the online narrative.
Cooper, who built Call Her Daddy into one of the most influential podcast brands in the space before expanding into Unwell in 2023, now finds herself managing not just a media network, but the optics of its internal exits.
A representative for Earle did not immediately respond to requests for comment. The silence, for now, is part of the story.
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Last modified: April 15, 2026
