Sandra Cuevas, the former mayor of Cuauhtémoc in Mexico City, has found herself back in the national conversation after a street celebration during the 2026 World Cup went viral online.
Cuevas, who held office from October 2021 to March 2024, posted footage of herself celebrating Mexico’s early tournament success near the Angel of Independence. Dressed in a low-cut top, the clip spread quickly across social media, pulling in hundreds of thousands of views and a wave of comparisons to Mexican pop culture figure Mar Castro, better known as “La Chiquitibum” from the 1986 World Cup.
The reference didn’t land quietly. Within hours, comment sections were framing Cuevas as a kind of modern echo of the 1986 icon — a cultural callback Mexico has never fully stopped revisiting during football season.
Her caption was simple: a celebration of Mexico and Cuauhtémoc’s place in it. The internet, as usual, filled in the rest.
Cuevas has now addressed the attention directly, including the commentary focused on her appearance, particularly her figure, which became part of the viral framing.
“The Chiquitibum… well, what can I do, I can’t just take that away,” she said. “They already nicknamed me that back in 1986 and it amuses me. I like it.”
She added that she doesn’t view the comparisons as an insult, noting that reactions will always split between admiration and criticism depending on perspective.
“I don’t take it as an attack. There will be people who see it that way, but that’s how we are,” she said.
At nearly a million views and counting, the clip has become another entry in the long loop of football, nostalgia, and public image in Mexico — where World Cup moments rarely stay confined to the pitch.
Whether Mexico’s campaign deepens from here is still uncertain. What is clear is that Cuevas has already become part of the tournament’s off-field narrative, willingly or otherwise.
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Last modified: June 22, 2026
