Sydney Sweeney has slipped back into campaign mode, sharing a new video modelling pieces from her lingerie brand, Syrn, as the actress continues to put herself front and centre of the label’s marketing.
The Euphoria star posted an Instagram clip wearing the brand’s Lowdown Cami and matching Confidential Hipster briefs in a deep burgundy shade called Bourbon.
Filmed in a bedroom setting, the short video shows Sweeney lounging across the bed, smiling for the camera before signing off with the caption: “Date Night with Syd.”
Keeping the look simple, the 28-year-old wore her blonde hair in loose waves with soft, natural-toned makeup, letting the lingerie collection do the talking.
Syrn launched in January with backing from Amazon founder Jeff Bezos, marking Sweeney’s move into the increasingly competitive celebrity lingerie market.
Speaking about the brand at launch, Sweeney said she wanted to reflect the different sides of modern women rather than a single image.
“I wanted to create a place where women can move between all the different versions of who we are,” she said. “I love working on cars, I go water skiing, I’ll dress up for the red carpet then go home to snuggle my dogs. I’m not one thing, no woman is.”
The collection is built around four themes — Comfy, Playful, Romantic and Seductress — with Sweeney regularly appearing in the brand’s own campaigns.
She followed the launch with February’s Somewhere Only We Know collection, modelling sheer lace designs in a garden-themed shoot that featured the Forget Me Not Unlined Balconette Bra, the Sweetest Lil’ Thing Mid Rise Thong and the Spellbound Lace Tee.
The actress has also incorporated pieces from the collection into her on-screen wardrobe. During the third season of Euphoria, Sweeney’s character Cassie Howard wears the brand’s Date Night Satin Corset in one of the show’s opening episodes, a piece the actress has previously described as one of her personal favourites for an evening out.
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Last modified: June 25, 2026
